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Five reasons why gluten-free foods interest people

Gluten-free food is a solution to many ailments, and for many people, eating gluten-free food is a way of life. For people who suffer from coeliac disease it is the only treatment – fortunately, S Group restaurants always offer you a safe, gluten-free alternative. Marjo Jokinen, product specialist from the Finnish Coeliac Society, gave us five reasons why gluten-free food has become increasingly popular in restaurants, too.

1 It brings relief to hypersensitive people

Eating in a restaurant is a pleasure both in everyday life and at special occasions, and you wouldn't want a special diet or a hypersensitivity to set limits to that pleasure.  Coeliac disease is a life-long hypersensitivity to gluten, a protein contained in wheat, barley and rye, and the only treatment for it is a diet that contains absolutely no gluten. A gluten-free diet can also be a possible solution to certain hypersensitivities and allergies to cereals. All the restaurants belonging to the S Group serve gluten-free meals.

"In Finland, there are 40,000 diagnosed with coeliac disease, and it is estimated that as many as 100,000 people suffer from symptoms caused by gluten. Every one of them wants to, at least occasionally, eat in a restaurant, and they and their families and friends choose a restaurant that is compatible with their diet.  It goes without saying that serving gluten-free food has to be taken into account when you prepare a restaurant menu", states Marjo Jokinen, product specialist from the Finnish Coeliac Society.

2 It has become more easily available

As the demand grows, S Group restaurants are investing more in the safety and taste of gluten-free food. As many as X restaurants in the S Group have already been awarded a label for gluten-free service by the Finnish Coeliac Society. The label is given to restaurants and cafés that serve safe, gluten-free food to ensure that the food can be eaten by hypersensitive persons and also by people who suffer from severe coeliac disease.

"We are getting to know hypersensitivities better. The people of the Finnish Coeliac Society try to make it possible for everyone to eat safe, gluten-free food in restaurants, no matter where in Finland they live. We train restaurant personnel to handle foodstuffs with care", Marjo Jokinen tells us.

3 It gives you a lighter feeling

Well-being and having a lighter feeling are also reasons why many people want to choose gluten-free alternatives. Cereals containing gluten are not good for many people who have not been diagnosed with coeliac disease – they may cause knots in the stomach and even more serious symptoms.

"A gluten-free diet may also help against rheumatoid arthritis, psoriasis and Crohn's disease", says Jokinen.

Nowadays, it is easy to follow a gluten-free diet even when you eat in a restaurant, and skilled chefs make sure that the food tastes how it should. If you like, you can also enjoy a hamburger with a gluten-free bun, and, for instance, Rosso restaurants prepare gluten-free pizzas.

4 It gives you energy and peps you up

Many people have noticed that they have more energy after they stop eating cereals. When you eat less cereals, you reduce the intake of carbohydrates as well, even if you don't follow a completely gluten-free diet.  A large amount of carbohydrates makes your blood sugar level higher and makes you feel sleepy.

"Having more energy comes as a side effect when you pay more attention to what you eat. People feel better when they know what they put in their mouths. Everything that has to do with health interests people a lot these days, and that is a good thing", Jokinen says with appreciation.

5 It encourages you to reflect upon your lifestyle

Many people make choices to increase their well-being and select a tailor-made diet even if they do not have any medical reasons for doing so. It is always good to reflect upon what you eat. Very often, a gluten-free diet is what makes you to skip prepared meals and eat fresh vegetables instead. To many, a gluten-free lifestyle is a part of trying to lead a healthier life. 

"Many Finnish people voluntarily choose to follow a gluten-free diet. According to a study by the Finnish Coeliac Society, 6 per cent of people without an illness follow a gluten-free diet, and as many as 16 per cent are interested in it.  That makes lots of potential customers, and restaurants will surely want to meet their needs!", says Jokinen.